One of the most provocative thought leaders in the global world of entrepreneurship, John Mullins (Getting to Plan B: Breaking Through to a Better Business Model, 2009) has, in the words of Dragons’ Den’s Doug Richard, “Hit the nail on the head. The New Business Road Test successfully defines the starting point for a business.” Adds James Caan, author of The Real Deal: My Story from Brick Lane to Dragons' Den, “If every participant on Dragons' Den read this book, there would be far more handshakes at the end of each episode.” Now fully updated for an unprecedented third edition and with timely new material, the book’s legendary status as the definitive work on assessing entrepreneurial opportunities -- whether from the entrepreneur’s or the investor’s side of the table -- is reaching new heights.